Keys To A Winning PR Campaign

Keys to A Winning PR Campaign

If you are ready to shine your light, establish your legacy and bring your dreams to fruition, then you are ready to launch a public relations campaign. After 20 years—going from tech public relations to hospitality PR, then through the Hollywood trenches and finally starting my own PR company—I can confidently say that I have figured out a good game…

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Making Friends With Foundr Magazine

Making Friends with Foundr Magazine

As I've been moving into the online business space, one of the invaluable resources that I've discovered is Foundr magazine, which is geared towards young entrepreneurs. This post is not only to highlight my new friends at Foundr, but I also want to share to the power of developing authentic relationships with the media and the value of contributing articles. You can…

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Fact Checking: 5 Tips To Break Down Fake News

Fact Checking: 5 Tips to Break Down Fake News

There is nothing more frustrating then having people fly off the handle at you, especially on social media, without providing any sort of valid or research-based argument from a legitimate source. I often hear people spouting opinions as if they were actual news. It has reminded me of the days that I would go home and be subjected to watching Fox News and the “O’Reilly Factor” with my dearly departed grandmother.
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The Power Of The PR Launch

The Power of the PR Launch

Whenever embarking on a new endeavor, it's vital to tell everyone you know. Shout it from the mountain tops. Otherwise, how is anyone going to know what you are doing? If I really had to pinpoint one area of my expertise, I would have to say that it is the ability to successfully launch just about anyone or anything and…

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Fake News Vs. Real News: The Truth Of The Matter

Fake News vs. Real News: The Truth of the Matter

To start, let’s all take a deep breath. I know that most of us are spinning from all of the changes and upheaval in the U.S. right now, so let’s take a moment to dissect what is really occurring in politics and the media. Firstly, this is not a political post. It’s obvious what my politics are if you have visited any of my social media, but more than anything, I want to take a moment to help people understand what is happening from a seasoned public relations pro’s perspective.
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