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How to Best Capture the Mainstream Spotlight and Ensure Your Long-term PR Success by Heather Burgett

How to Best Capture the Mainstream Spotlight and Ensure Your Long-term PR Success

When entrepreneurs own and claim their true gifts, and then learn to shine them into the world, that is how the people they are meant to serve will find them. This is also the core proposition of good PR. In 20 years of public relations and marketing experience—repping clients from Hollywood to NYC and Silicon Valley—I have found that my signature niche is helping others…

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How will you be remembered?

— Looking to the Greatest Generation for Inspiration — As we hit another Memorial Day, there are fewer and fewer World War II Veterans to share their stories of one of the most frightening and uncertain times in our world history. I have long been fascinated with the time period of the 1940s and how ordinary citizens around the globe…

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Keys to A Winning PR Campaign

If you are ready to shine your light, establish your legacy and bring your dreams to fruition, then you are ready to launch a public relations campaign. After 20 years—going from tech public relations to hospitality PR, then through the Hollywood trenches and finally starting my own PR company—I can confidently say that I have figured out a good game…

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Making Friends with Foundr Magazine

As I've been moving into the online business space, one of the invaluable resources that I've discovered is Foundr magazine, which is geared towards young entrepreneurs. This post is not only to highlight my new friends at Foundr, but I also want to share to the power of developing authentic relationships with the media and the value of contributing articles. You can…

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