It’s time for a breakthrough!
I will coach you through your own public relations campaign with actionable steps for actual results.
I designed this program for you – the ambitious entrepreneur that wants to take your brand from sidelines to headlines.
Imagine how far you’ll go with an award-winning PR pro and
business mentor by your side.
This program is for you if you’re wanting press attention, raving fans, more credibility and a thriving business.
I know where you are with your business.
You’re working really hard to sell your image, product or service.
You know that what you’re offering deserves more awareness and attention. You know that with this exposure comes more success, which brings you closer to fulfilling your long-term visions.
You want good public relations, but you aren’t sure how to go about
getting it, and you’re tired of spinning your wheels on marketing tactics that aren’t resulting in establishing the credibility, memorable branding or
high profile visibility that you want.
But that is the past! Together, we will work to create a buzz about your business, elevate your reputation in your industry and attract more clients or customers.
Why Work with Me?
I’m Heather Burgett, an award-winning publicist, published writer and entrepreneur with 20 years of public relations and marketing experience.
Through my PR business, The Burgett Group, I have helped countless clients—from London and New York to Hollywood and Silicon Valley—break through to the next level of their journeys by bringing them into the spotlight to share their gifts with the world.
I know how to bring companies, people and products to a mainstream audience, and after this course, you will be well on your way to a more successful and prosperous career with invaluable evergreen PR tools in your toolbox.
Experts, entrepreneurs, authors, small business owners, celebrities, philanthropists, rockstars and top brands that have followed my guidance have landed positive editorial media coverage in local, national and international media outlets.
(But you don’t have to be a rockstar to work with me.)
I am so very appreciative of Heather Burgett’s hard work to put my Legacy Plan in the spotlight of the U.S. and international media.
Mama Sarah Obama
U.S. President Barack Obama’s Grandmother
Now, more than ever, it’s easier to gain exposure and visibility with the right PR strategy in place. This program is for you…
…the expert, small business owner, early stage entrepreneur or visionary desiring your story and business to to be recognized in the global marketplace.
- A savvy SMALL BUSINESS OWNER or START-UP that is interested in being your own public relations pro and running an impactful PR campaign?
- A results-driven, talented and hard working EXPERT, CONSULTANT or VISIONARY that has a product, service or creation that’s ready for the spotlight?
- A motivated EARLY STAGE ENTREPRENEUR, SOLOPRENEUR or INFLUENCER that wants mainstream editorial press coverage in print/online, tv and radio?
What you’ll get from 1:1 PR Coaching:
Once you apply and are accepted into the PR Stars One-on-One Coaching program, you will receive direct access via coaching calls with me, as I walk you through the execution of your very own PR campaign. You will obtain…
- PR secrets, tips, tools and tactics from an award-winning expert without spending tens of thousands of dollars.
- Knowledge how to approach, access and land coverage in major regional and national media outlets like the New York Times, Los Angeles Times, USA Today, Forbes, Today Show, Good Morning America, Vogue and Vanity Fair, as well as top podcasts and blogs, and of course, your industry trade media.
- A third party stamp of approval from real press coverage, earning you the legitimacy and credibility that everyone respects, which attracts new opportunities for success.
In just 90 Days, you will learn how to:
- Become a popular influencer and respected entrepreneur through good PR
- Gain a mainstream media presence & grow your business with increased value and sales
- Rep yourself, gain street cred and put yourself in a position to grow, succeed and make more money
- Create unlimited new opportunities through strategic exposure
- Break through to your next level
I have found you to be a lovely person to deal with, and I appreciate the work that you have done.
Legendary Voice of Rock Group YES /
Rock & Roll Hall of Fame Inductee 2017
The 6-Step PR STAR Launch:
Through STRATEGIC EXPOSURE, you attract new OPPORTUNITIES for SUCCESS;
a THRIVING BUSINESS with
RAVING CUSTOMERS/CLIENTS & FANS;
and you are SEEN AS AN EXPERT in
MAINSTREAM MEDIA (tv/radio, print/online).
The bottom line is that VISIBILITY results in
MORE CREDIBILITY and
MORE MONEY in your bank account.
I will personally walk you through the following six stages of your PR campaign to ensure that you have entered a new phase in your career or business by the time we are done. This is the first time that I am offering my 6-step signature P.R. S.T.A.R. results-driven formula that I have successfully used for my clients for over 20 years.
P – Persistence
The first step in the public relations process involves creating a persistent mindset. It is imperative that you know what you are doing and why you are doing it. There has to be an authentic drive behind the campaign to generate true success. Getting into alignment with yourself and your purpose is paramount. One of my mottos has always been, “persistence pays.” There is no truer place for that credo than in the field of public relations.
R – Research
Doing the appropriate research to create your branding, positioning, and messaging—as well as finding the appropriate avenues of promotion—all form the foundation for your campaign. Without having conducted this step, you will likely end up back at the drawing board. This is the time to ensure that you are newsworthy by defining what will be your hallmark image and future reputation.
S – Shine
It’s time to shine by establishing your voice and creating compelling collateral that accurately reflects you and your vision. This is the time to come out of your shell, from behind-the-scenes, own your worth and talent and courageously flaunt it to the world. Putting your best foot forward in every way possible, through your product and services and how you present them and yourself, sets the stage for the type of exposure that you receive.
T – Timeline
A winning PR strategy includes a comprehensive PR plan and timeline. Determining the best plan of action for the optimal outcome takes deep diving into a myriad of possibilities and then choosing the direction that will have the most impact. I find that this area is one where most entrepreneurs drop the ball. It is never too early to be thinking about PR. I will work with you to ensure that you take the time to plan accordingly. Otherwise, you might miss out on once-in-a-lifetime media opportunities that can make or break a launch.
A – Awareness
Once you have properly executed your PR plan and timeline, you are ready to get your message out there and obtain massive awareness by capturing the spotlight in mainstream press. Through strategic exposure to the right target audience, you will gain momentum, build relationships and earn bigger and better press over time. When conducting media relations, you need to think like a journalist and know how to overcome objections. Learning how to pitch the press and actually secure the editorial media hit is part art and part science, mixed with equal parts intuition.
R – Results
At this stage of the game, you have properly executed your campaign and are securing editorial results. Your credibility and audience is growing. People are buzzing about you and your products or services. The cache that comes with securing more visibility is bringing you more of what you were seeking, whether that is clients, customers, partners, investors, sponsors or other opportunities for growth. The party is just getting started, so now it’s time to optimize those results. Learn strategies for highlighting your accomplishments.
Heather is a true PR superstar. I learned so very much working with her together on the launch of an independent film. She understands the fluidity and ins-and-outs of a really demanding industry. She’s a phenomenal coach and true professional.
Brand Architect, Lifestyle & Entertainment Publicist, Hudson West PR
GET YOUR PR INSIDER BONUS
For a limited time, my one-on-one clients will be receiving 20+ priceless audio interviews from my “PR Secrets Revealed” Speaker Series where top experts give proven methods, tips, tools and tactics for entrepreneurs to use in their businesses. Each audio interview features actionable advice to help propel you forward with simple step-by-step and successful PR strategies that have achieved incredible results for all of these experts.
This is an incredible value and I’m giving it to you absolutely free when you work with me!
As my new PR Stars Programs grow, I will have less and less time to dedicate to 1:1 coaching, so now is the time to get direct access and coaching to me and my 20 years of successful PR campaign experience. I also will only be taking on a handful of 1:1 clients at any time, so get your application in to me as soon as possible so that we can discuss your project and whether it’s a fit for PR Stars Coaching.
- 12 Weeks of One-on-One Personal Coaching with Me
- One Initial Discovery & PR Consultation Call (90 minutes)
- 6 Bi-weekly Coaching Calls (45 minutes)
- One PR Campaign Wrap Call (60 minutes)
- Session Recordings
- Full Email Support in Between Coaching Calls
- Customized Action Steps after Each Call to Propel your PR Campaign Forward
- Resources that Will Help you in Your PR Journey & Maximize Your Results
- Additional Direct Access to Me & Other PR-Savvy Entrepreneurs in the PR Stars Private Facebook Community
- PR Insider Bonus of 20+ Expert Audio Trainings
Who Can Benefit from this Program?
…An inspired self-starter with a small business, service or product, and you aren’t sure how to get good PR
…An established expert in your field, and you’d like to become an expert appearing in the news media and/or your industry trades
…An online coach that wants to garner more credibility by appearing in mainstream media
…A savvy lifestyle or travel blogger that wants to grow influence and become more appealing to brands so that you will get paid more for collaborations
…A blogger that wants to become an influencer
…A conscious thought leader with a social cause or an eco product that needs more awareness
…A busy mompreneur on a budget that doesn’t want to pay thousands of dollars per month for PR
…An excited author that is self-publishing a book or your publisher has a limited PR budget
…A charitable non-profit organization or philanthropist hosting a fundraiser and you want to raise awareness and alert the community
Heather has proven her worth over and over again. Showing she can perform under the highest degree of scrutiny and most difficult of circumstances—with results that exceed all expectations. Her contributions to U.S. Doctors For Africa, whether providing PR services for a Gala fundraiser or welcoming the wives of 15 country leaders, have been enormous and above and beyond what was expected of her and her team. Heather is a consummate professional, who takes great pride in her work and her work product, and I have been very fortunate to be able to use her services for so many different events.
Entrepreneur and Producer (US Doctors for Africa, Beverly Hills Film Festival)
This program is not for you if…
…you don’t already have something that is ready to be introduced to the world. If you want to focus this campaign around yourself, a business, event, service or a product, it’s best if you already have some sort of online and/or brick & mortar presence—you’re beyond the ideation phase. You can still take this course and learn the steps to do your own PR campaign at a later date, but the aim is for me to walk you through each step and teach you how to do it all yourself, as we go. I believe you will benefit more from this 1:1 coaching if we work together to do the actual execution opposed to planning it for a later date.
You can always book a free 20-minute clarity call if you would like to discuss the current status of your project so that we can decide if the timing is right. But first, if you are serious about working with me, please fill out the PR Stars Academy Application by clicking the button below.
It is the first time I can sincerely say that paying for PR has provided actual results. I have truly enjoyed working together. As always, you have been tremendously helpful, supportive, patient and kind—my rock!
CEO, Beverly Hills Manners
If you want a business breakthrough and are ready to let go of strategies that aren’t getting you the results you deserve, let’s work together and get you to the next chapter in your story.
Keep on Shining!