Welcome to your official invitation to the
Are you tired of being the Best Kept Secret in your Industry?
It’s Time to go from Unknown to Unforgettable!
This is for you if you...
Want to SERVE more people with your special GIFTS
Know you have a TRUE CALLING but you’re still playing small
Are HEART-CENTERED and PURPOSE-DRIVEN
Crave GLOBAL AWARENESS and want to reach a bigger AUDIENCE
Think “FREE advertising and PR” sounds like a good idea (uh, yeah!)
YOU CAN BE Wildly Successful AND Spiritually Balanced
Wildly Successful AND Spiritually Balanced
YOU CAN BE Wildly Successful AND Spiritually Balanced
The PR Stars Inner Circle will show you how to go global without selling your soul.
In PR Stars Inner Circle, you’ll get personalized access to Heather Burgett and her 20+ years experience in the PR world—from Hollywood to Silicon Valley. She’s worked on high profile projects and rubbed elbows with top names in the business—like Sir Richard Branson, Steven Spielberg and Madonna.
Inside, you’ll learn how to grow your global online presence so your dream audience, gigs and clients are attracted to you—AND they’ll want to work with you and hire you right away.
Imagine the Possibility
What if I told you there was a better way?
… with a soul-fueled award-winning PR rep by your side
…helping you implement high vibe SHINE STRATEGIES
…to get visible and impact the world with your message.
All without confusion or overwhelm.
Your life before the program:
- Feeling stuck, lost or confused and wondering how you'll ever get to the next level or be able to generate the prosperity you desire
- Constantly trying to find the best way to reach more people outside of your existing network
- Creating endless content and posting constantly with little or no income generating results
- Spinning your wheels on which direction to go; lacking the confidence and/or the steps on how to put yourself out there
Your life after the program:
- Feeling confident in your expertise, offerings and marketing strategies as you breakthrough to the next level of your journey and raise your prices
- Placing strategic content that reaches and grows the right audience and attracts paying clients
- Mastery of the art of enrolling others in your vision & more people saying "YES" to you and your work
- Having a plan, knowing where to focus and charging your true worth. Using rinse and repeat strategies that actually work.
Meet Your Mentor
Hello, I'm Heather Burgett,
I’m an award-winning publicist and visibility business coach. She is the CEO & founder of The Burgett Group PR Agency and PR Stars online programs.
In the past 20+ years, I have represented Grammy® and Oscar® winners, authors, billionaires, celebrities, philanthropists, rockstars and top brands. She also holds 500+ hours in Healing Arts training.
I help purpose-driven business owners land in the mainstream media so they can impact a global audience and make a big difference in the world.
Featured in:
HEATHER HAS WORKED WITH:
Now it's your turn!
Introducing
Below are the 12 modules + all the other resources and bonuses you get…
THE CURRICULUM
What you'll get
Holistic Approach to Public Relations
The PR STAR strategy is spiritually grounded and geared specifically to you. This makes your business limitless. This is not just a toolbox of PR tactics! We come from a spiritual perspective so you’ll always feel aligned with your message, purpose and goals. You’re not going to find this combo anywhere else—I infuse my 500+ hours of healing arts training to guide you!
Guidance to Fast-Track your Progress
You’ll get pinpointed guidance on the strategies that are going to work best so that you can fast-track your progress without wasting time on trainings that don’t apply. I know that PR can feel daunting, and I have a huge library of trainings, but don’t worry. The member hub is clearly organized so you can always find what you need.
All Access Pass with a Purpose
You’re getting an all access pass to all my trainings with built-in support from my community. We are a group of heart-centered professionals that believe in the power of positivity and high vibrations. You are elevated in my Inner Circle, which holds the space for you to succeed and reach your goals so you won’t have to spin your wheels!
Module 1
In your PR Stars Inner Circle Orientation, you’ll get a guided tour through the program so you know exactly what to focus on first. You’ll learn how to maximize your success in the program.
Module 2
This Visibility Accelerator Training is one of my most popular strategies, and it’s what I call the “gateway drug” into PR. Our Inner Circle members get incredible press results thanks to my “Top 10 Hacks” inside this training. Warning: This process is easy and addictive!
Module 3
In the Product Placement module, you’ll discover all the ways to pitch and land you and your products and/or services in your favorite media outlets! From holiday gift guides, editorial calendars, celebrity gifting and influencer marketing, you’ll learn invaluable tactics for elevating your brand, products and services!
Module 4
Speaking is a vital part of developing your image and reputation. How you present yourself will determine your bookings for broadcast media. We’ll clarify your messaging, Talking Points & Sound Bites, as well as Media Training for on-camera interviews, and also cover how to book yourself for paid Speaking Opportunities!
Module 5
You will learn how to identify if you’re NEWSWORTHY. Then, you can write your press release or media alert and distribute it to a global audience. I’m revealing my exact step-by-step formula to get your business into the online universe for worldwide exposure. I’ve used this tactic for hundreds of agency clients for maximum impact. We’ll cover media tracking and how to measure ROI.
Module 6
Creating your visual identity to consistency across all platforms, BRANDING is one aspect of your business that takes you to the next level. The right brand works like a magnet to draw in ideal customers/clients and opportunities. ALERT: the wrong branding will hurt you. Ensuring your branding represents you is paramount. You’ll learn how to create or re-vamp your brand—and also how to protect it.
Module 7
No two press pitches are ever exactly the same. This is where you can have fun and get creative with telling your story. The PITCH is the hook that enrolls the press in your vision because it’s something new, fresh and exciting. Customizing your pitch is essential to land editorial media coverage. You’ll also get my Ultimate Pitch Guide and the PR Stars National Days Calendar to help you with year-round story ideas.
Module 8
Writing your message and publishing it on your blog and as a contributing writer is one of the best ways to enroll others in your vision, AND it attracts press! Copywriting is used everywhere to convey who you are and what you do. Communicating your messages through your own voice is one of the best ways to increase credibility with the press and your audience.
Module 9
The intersection of traditional public relations and Digital Marketing is what comprises your digital PR footprint. This is about your online presence and how it’s perceived by the public-at-large. Everything that is done in this realm is to ATTRACT, CONVERT, CLOSE and DELIGHT your audience!
Module 10
PR is the glue across all your platforms—and your social media is inextricably linked with your public relations. Your social presence can make or break your image and reputation! We’re covering content, growth, engagement, and ways to consistently leverage social for your brand—all from a PR perspective.
Module 11
Discover the top must haves for your PR collateral and the best ways to be prepared when it comes to delivering your press assets. When placing your story with the press, you’ll be prepared and ready to go so that you get the incredible result of accurate coverage with impactful images or video. Learn the key components in a press kit / EPK and how to easily and effectively share your materials—this ensures powerful press hits!
Module 12
Events are a brilliant way to land mainstream press and get your organization, cause or message out to the world in a big way! Whether it’s a small intimate retreat, workshop or a large scale conference, there are three main phases to conducting your event publicity campaign. In this module, you’ll discover how an event can be an integral component to making an impressive splash in the media and raising awareness, as well as funds.
A $24K+ MARKET VALUE
Inner Circle Includes:
Bonuses Valued at $4,300
Enroll now and you’ll also get these amazing bonuses totally FREE!
priceless
Coaching Call Replays
In Inner Circle, you’ll get hours of detailed guidance in my trainings and bonus calls for a tiny fraction of the price of hiring an agency. You get Lifetime ACCESS to an extensive library of Coaching Call Video Replays, and the “rinse & repeat” steps to do this work for yourself for years to come.
It will only take your time, if you’re short on time, I also advise on how you can delegate this work to interns and assistants.
A $2000 value
“Stars Aligned PR Bootcamp"
This is where you’ll get the 6-step P.R. S.T.A.R. formula so that you will know how to create your own publicity campaign.
The most common response to this program is that my members realize how easy it is and that you can actually do it yourself—or know how to delegate it.
We’re going to cut through all of your PR confusion and fears in six easy steps so that you have the big picture for world domination—if you want it.
A $197 value
The PR Survival Guide Calendar
The PR Survival Calendar
You will get my exclusive 12-month calendar that breaks down the key items to focus on to manage and maintain your PR journey so that you’ll eliminate any feelings of confusion or overwhelm. You’ll know exactly how to infuse and implement PR into your business on a monthly basis so that you will start to see the needle moving within days and weeks of starting the program.
A $197 value
“PR Secrets Revealed” Summit
Hear how 20+ industry experts have rocked their PR, marketing and branding without a PR agency. Find out their insider tips, tools and tactics for major success in getting visible and achieving massive success.
Plus, You'll also get
The support you need to shine
ONGOING UPDATES INCLUDED
LIFETIME ACCESS
HIGH-LEVEL GLOBAL NETWORKING
Bonus Trainings from Our
Curated Community
OF TOP LEVEL EXPERTS
Not only do you get my two decades of experience and wisdom in business, the healing arts, and PR & marketing, but you also have access to bonus trainings from my vetted and recommended network of top-level powerhouse business pros who are 100% committed to your success. As a member you’ll get access to our Spotlight Speaker Sessions.
All the professionals in my community are happy to connect with my members and even offer free bonus resources.
Quin Curtis
Branding Expert
Karen Asp
Award-Winning Journalist
Sophia Parra
Social Media Expert
Anne Popolizio
Digital Marketing Expert
Kristen Sweeney
Copywriting Expert
Asha Dahya
Editor & TEDx Speaker
Karen McDermott
Publisher, Author & Speaker
Karen Donaldson
Speaking Expert & Coach
Debra Englander
Editor & Publishing Expert
Stacy Jones
Influencer Marketing Expert
Natasha Bobijl
Event Management Expert
Kavita Daswani
Author & Journalist
Reviews
Success stories from our clients
“I am so grateful to Heather Burgett for her PR coaching in Inner Circle! I love her holistic approach. A huge aspect is mindset and persistence because let’s face it, putting ourselves out there for the whole world to see is not exactly the easiest thing for everyone to do. The process itself can bring up ALL KINDS of inner dialogue that may not be the super friendly kind if you know what I mean. I highly recommend Heather’s course if this is something you’re looking to incorporate into your biz.”
– Maria Brannon, CEO / social media strategist and business owner
“Heather Burgett, you are the driving inspiration for me to keep at it…this month I’ve been quoted in Realtor.com twice, as well as once last month. Two weeks ago, I was interviewed by First For Women for an article on women who make money online teaching from their expertise. And, I just got another heads-up from a HARO pitch I did 6 weeks ago, and I’m included in an article for Washington State Kitchen & Bath.”
– Jody Costello, CEO & founder, Contractors from Hell
“Heather is not only extremely patient, kind and knowledgeable, but has a unique ability to understand where you are and come up with solutions and strategies for your PR needs. I have learned how to understand what makes a good story…and most importantly how to LEVERAGE it so that I can help more people. If you have a product or service that MORE PEOPLE need to know about, Heather will share her expertise with you so that you can do just that. Many lives can be changed by getting your business in front of them, but first, you need to TAKE THE PLUNGE…The only problem you will have, is that you didn’t do it sooner!”
– Lacey Book, CEO / chiropractor and business owner
“THANK YOU!!! You have provided such value and knowledge with everyone and it’s obvious you care deeply about people and helping them succeed. I TRULY can not thank you enough for your guidance. I’d be running 100mph banging into all kinds of errors without your guidance and experience. Your support and vibrant energy make me excited about the possibilities!”
– Lauren White, actress
“Your PR Stars Inner Circle is really SO good! You’re really good, and I love your guest experts! I love it! I wasn’t interested in doing PR myself and almost didn’t join, but I’m glad I did because I’m getting so much more than I expected! Thanks so much, Heather.”
– Dianne Collins, award-winning author, Do You QuantumThink?
Try the PR Stars Inner Circle
My Personal Guarantee
I personally guarantee that I will deliver the same guidance and expertise that I have delivered to my clients in the past 25+ years in helping them increase their visibility to bring their biggest dreams to fruition.
