UP-LEVEL YOUR ONLINE PRESENCE, GROW A GLOBAL AUDIENCE & MAKE A BIG DIFFERENCE IN THE WORLD ALONGSIDE HEATHER AND A SMALL GROUP OF PURPOSE-DRIVEN WOMEN IN THIS
✨ Are you ready for people to say YES to you more often?
✨ Would you like to ATTRACT and GROW your ideal audience with less effort?
✨ Do you want to capture the spotlight with mainstream media recognition, including magazine features or TV interviews?
We’ll leverage your VISIBILITY style so you can use your special gifts to grow your audience, optimize your business and change lives!
Words that Heather’s Clients & Members Are Saying…
“You are truly a gift to humanity!”
“I’m going to name my first born after you!”
“You have helped ignite my creative spark!”
“I’ve never had so much publicity!”
“I’m so grateful for you!”
GET READY TO…
- Become a known “Go-To” expert in your niche and industry
- See yourself featured in the editorial media, including online, TV, radio, magazines, newspapers, podcasts and high profile blogs
- Launch your newsworthy story to the global media
- Clear any energetic blocks that are holding you back
- Master mindset shifts and reframes to optimize your success
- Publish your message & writing to multiple high traffic platforms
- Build relationships with influential press and influencers
- Dial in your audience and client magnetizing messaging
- Package & present yourself in a way that makes you super proud and energized
- Grow your online presence with digital publicity and social media strategies
- Host your own community where you have a speaking platform
- Increase your authority and credibility
- Give yourself a raise and increase your rates
- Hire rockstar support so you can be in your ZONE of genius
- Build on your momentum for increased success and opportunities
- Attract your desired audience and dream clients who are ready to hire you
Photo Caption & Credit:
Client media features secured by Heather Burgett.
Image Courtesy of The Burgett Group, Inc.
The Shine Online Mastermind Includes…
You’ll get three (3) Virtual Implementation Days – Spend 2+ hours together virtually as a group & get step-by-step directions to implement what you’re learning – like launching your Facebook Page or Group, devising your lead magnet, working on your press materials, etc.
Join Heather & fellow high-performing program participants in three (3) exclusive virtual mastermind sessions. Get feedback as you practice enrolling others in your vision—whether it’s press for media opps, bookers for speaking opps and podcast interviews, potential partners, sponsors, etc.
Get done-for-you templates, checklists, guides and other resources to craft your marketable message and systematize your business to support you in growing your role as a thought leader and enhancing your online presence.
Tap into the entrepreneurial community – This online tribe is ready to support you with your journey. Get quick feedback for your marketing ideas, website copy, programs, etc. Share your struggles & celebrations and get peer-to-peer support.
Get immediate access to an entire set of bonus content including video trainings, infographics, examples of successful publicity launches, resource recommendations, curated expert trainings, launch strategies, mindset and money tools, and MORE.
Bonus programs and materials include 6 private 1-1 coaching sessions + all access to my PR Stars Inner Circle, Stars Aligned PR Bootcamp, the “PR Secrets Revealed” Online Series, and the 12-month PR Survival Guide Calendar.
GET READY TO…
MODULE 1 – MESSAGE MASTERY: CREATE YOUR VISION & PR PLAN
The first month, I’m going to hold your hand and walk you through the process of getting really clear on what your vision is, as well as what has blocked you from it in the past. The focus is on your required inner work, as well as the business strategy and PR Plan, which we’ll set in our first 1-1 private 90-minute Deep Dive coaching session. We’ll work on your purpose, positioning and message clarity, in addition to creating and growing your community and audience. Selecting an associated charity for your business is an option at this stage, which will set the powerful energy of contribution and flow. We’ll also work on streamlining your business model and how best to monetize your unique gifts.
MODULE 2 – THE RE-VAMP: BUILD YOUR TOOLBOX
In the second month, we will work together to ensure that you have everything you need in your tool box to appropriately package and present you to the world. We’re talking collateral assessment and any creation of missing items or necessary re-vamping of existing items. This might include artwork, logos, headshots or any market research that needs to be conducted. We’ll also audit your social media channels and any digital marketing efforts, and advise on hot titles for lead generating gifts. This overall process will help you feel grounded and confident, knowing that all your materials are in alignment with your purpose. You’ll also got access to my personal Green Room—if you want to connect with any influencers or celebrities who are in our database, we’ll provide you up to 10 contacts per month.
MODULE 3 – PREP FOR THE SPOTLIGHT: GET YOUR SHINE ON
In the third month, we’ll implement strategies for you to shine confidently in the mainstream spotlight. We’ll ensure that you have an EPK, press materials and a clear visual identity so that everyone easily “gets” you. You’ll be identifying your target demographic and the media outlets that will be the perfect avenue in reaching that demo. And we’ll provide you with up to 3 customized media lists specific to your specific publicity campaign. Identifying a myriad of speaking opportunities is high on the list, as well as guiding you in writing up to 3 of your own bylined articles that we’ll help you publish on high traffic platforms so you can reach the people who are seeking you and your products and services.
MODULE 4 – YOUR HOT PITCHES: GET NEWSWORTHY & MAKE HEADLINES
In the fourth month, you’ll really be ramping up! It’s time to craft your newsworthy pitches and press announcements. I’ll teach you how to distribute your news over a global wire service that will land you in major search engines and enhance your SEO. This is also the stage where you’ll be proactively pitching your story and news to the mainstream press. I’ll be by your side, helping you navigate the ins and outs of the fickle media industry and educating you on the delicate art & science of pitching producers, reporters and journalists—which is really just enrolling others in your vision, a skill that translates to all aspects of your business—and guiding you in landing your interviews, articles and feature stories.
MODULE 5 – YOU’RE THE SCOOP: BE THE BUZZ YOU WANT TO SEE
By month five, you’ll be cruising along, implementing all of these shine strategies—based on your very own customized goals and needs. We’ll be having plenty of face time on our group and private coaching calls, and you’ll also be getting daily access to me in the private online community for any burning questions. At this point, you’re seeing the results of your work coming to fruition. Your Online Presence is powerful and people are paying attention. As you take action…your audience grows…and you’re seeing tangible results in the form of: speaking on various platforms, your writing appearing in a myriad of places, and awesome press articles are starting to materialize for you!
MODULE 6 – OPTIMIZING RESULTS: LEVERAGE YOUR WINS
The sixth month will bring a lot of celebration! Your own News Room will feature impressive results. You must have an appropriate home for all your wins to live, so we’ll determine the best way to display and share your press coverage—and how to best leverage these wins across all your digital and social channels. I’ll be there by your side to help with overall reputation and image oversight for you and your brand. Should there ever be a misstep, I’m there to help you navigate any challenging situations. If it involves communication, it involves PR. You’ll be developing key and meaningful relationships with new contacts that will endure for years to come. This is all about connecting deeply with people on a soul level, and once you know these invaluable strategies, you simply rinse & repeat for ongoing momentum & success!
What You’ll Have After 6 Months:
Clear Brand & Message
Solid Ongoing Plan & Visibility Strategies
Confident Online Presence
Up to 3 Customized Media Lists
Up to 10 Celebrity/Influencer Contacts per Month
Your EPK / Press Kit
At Least One Globally Distributed Press Release
Hot Customized Email Pitches
Up to 3 of your Own Published Bylines/Articles
The Keys to Landing Media Articles, Features & Interviews
A Growing Audience & More Potential Clients
Rinse & Repeat Steps
BONUS #1 – SIX (6) ONE-ON-ONE PRIVATE COACHING CALLS ($3,500 Value) – Most of you know me as Heather Burgett, an award-winning Hollywood publicist with 20+ years experience, who has worked on countless campaigns and rubbed elbows with some of the biggest names out there. You also know that I don’t subscribe to limited thinking. I’m a business owner that has helped hundreds of clients get into the mainstream spotlight with a spiritually-aligned approach. They have grown their confidence as experts, increased public awareness for their brands, and created lifestyles that support their dreams. I bring a unique perspective that is built on years of hands-on work with high profile clients, my own creative entrepreneurial ideas, and a background in the healing arts. We’ll harness my experience, insight and intuition to fast-track your progress so you can avoid the pitfalls most business owners and creatives fall into when it comes to entering the mainstream spotlight.
We’ll start with the big picture and clarify what you want for your image, reputation, career and your life in an initial 90-minute Deep Dive. This is BIG…If you could achieve a global reputation, what would it be? We’ll map out a step-by-step strategy based on your unique strengths and interests to help you move quickly toward your goal. You’ll leave our sessions feeling inspired because you’ll have a working plan in place that makes sense, feels good, and doesn’t break the bank. This is not a generic formula. This is pure strategy—customized to meet you where you’re at and take you where you want to go.
Photo Caption & Credit:
Heather Burgett at the US Doctors For Africa Fundraising Event Honoring Russell Simmons at Cipriani Wall Street.
Image Courtesy of The Burgett Group, Inc.
NO MORE PLAYING SMALL
BONUS #2 – PR STARS INNER CIRCLE LIFETIME MEMBERSHIP ($2,000) FREE – My PR Stars Inner Circle is a DIY online program for HEART-DRIVEN business owners and creatives who are ready to implement branding and publicity strategies so they can increase their online profile while MAGNETIZING a community of like-minded members and clients.
BONUS #3 – Stars Aligned PR Bootcamp ($1997) FREE – In this program, you’ll learn how to run your very own publicity campaign with my signature 6-step P.R. S.T.A.R. formula.
BONUS #4 – Backstage Pass – PR Resource Library ($997) FREE – This growing library features a special media relations training, templates, guidelines, recommendations, video tips, bonus content & more!
BONUS #5 – “PR Secrets Revealed” Series ($197) FREE – Discover insider PR, branding and marketing strategies from 23 professionals who are total rockstars!
BONUS #6 – The PR Survival Guide Calendar ($97) FREE – Get my exclusive 12-month calendar that breaks down the key action items to focus on throughout the year for maximum visibility results.
Bonuses Total = $8,500.00+
WHAT WOMEN ARE SAYING ABOUT HEATHER’S COACHING…
“Heather is not only extremely patient, kind and knowledgeable, but has a unique ability to understand where you are and come up with solutions and strategies for your PR needs. I have learned how to understand what makes a good story…and most importantly how to LEVERAGE it so that I can help more people. If you have a product or service that MORE PEOPLE need to know about, Heather will share her expertise with you so that you can do just that. Many lives can be changed by getting your business in front of them, but first, you need to TAKE THE PLUNGE…The only problem you will have, is that you didn’t do it sooner!”
– Lacey Book, CEO / chiropractor and business owner
“THANK YOU!!! You have provided such value and knowledge with everyone and it’s obvious you care deeply about people and helping everyone succeed. I TRULY cannot thank you enough for your guidance. I’d be running 100mph banging into all kinds of errors without your guidance and experience. Your support and vibrant energy make me excited about the possibilities!”
– Lauren White, actress
“I am so grateful to Heather Burgett for her PR coaching! I love her holistic approach. A huge aspect is mindset and persistence because let’s face it, putting ourselves out there for the whole world to see is not exactly the easiest thing for everyone to do. The process itself can bring up ALL KINDS of inner dialogue that may not be the super friendly kind if you know what I mean. I highly recommend Heather’s course if this is something you’re looking to incorporate into your biz.”
– Maria Brannon, CEO / social media strategist and business owner
“Heather taught me everything I need to know about PR—crafting a pitch, finding the right publication, creating a PR strategy, and more! Working with Heather is one of the best investments I could have made. It really helped me to have a more complete marketing strategy. If you’re looking to take control of your PR, Heather is your girl!”
– Ashley Mason, CEO and Founder, Dash of Social
“Whether you are novice or seasoned in your branding and PR, Heather takes you to a higher level. She is crystal clear, creative, and what a succinct communicator! Through her expert work, you connect to who you are and how you want to be known – to your clients and in the world – and this activates a most powerful attraction factor.”
– Dianne Collins, Creator of QuantumThink®, Media Personality & 8x Award-Winning Author
“Heather Burgett, you are the driving inspiration for me to keep at it…this month I’ve been quoted in Realtor.com twice, as well as once last month. Two weeks ago, I was interviewed by First For Women for an article on women who make money online teaching from their expertise. And, I just got another heads-up from a HARO pitch I did 6 weeks ago, and I’m included in an article for Washington State Kitchen & Bath.”
– Jody Costello, CEO & Consultant, Contractors from Hell
“Your instincts are right on point. This coaching has been SO helpful, enlightening and amazing. I appreciate everything, and I feel a lot more confident in my own PR and marketing capabilities!”
– Suzanne Norman, CEO & Founder, Enlightened Living
READY TO JOIN?
To apply, please be at an 8+ commitment level (out of 10) to your business/career success.
If you’re a level 8+ commitment level, have a purpose-driven message (or would like to identify or supercharge yours), and you want to be a guiding light in the world, magnetically attracting your audience and clients, click below to APPLY for Shine Online!
LIMITED SPOTS AVAILABLE ON A FIRST COME, FIRST SERVE BASIS.
IF THIS PROGRAM IS RESONATING WITH YOU, PLEASE DON’T HESITATE.
I HAVE EVERY CONFIDENCE THAT WE CONNECTED FOR A HIGHER PURPOSE.
A special note from Heather:
I believe in paying it forward, so please note that a portion of your program fees will be donated to various charities and non-profit organizations including, the World Wildlife Foundation (WWF), the Natural Resources Defense Council (NRDC) and
Jose Andres’ World Central Kitchen (WCK).