UP-LEVEL YOUR ONLINE PRESENCE, GROW A GLOBAL AUDIENCE & MAKE A BIG DIFFERENCE IN THE WORLD ALONGSIDE HEATHER AND A SMALL GROUP OF PURPOSE-DRIVEN WOMEN.
✨ Are you ready for people to say YES to you more often?
✨ Would you like to ATTRACT and GROW your ideal audience with less effort?
✨ Do you want to capture the spotlight with mainstream media recognition, including
magazine features & TV interviews?
We’ll leverage your VISIBILITY style so you can use your special gifts to grow your audience,
optimize your business and change lives!
Words that Heather’s Clients & Members Are Saying…
“You are truly a gift to humanity!”
“I’m going to name my first born after you!”
“You have helped ignite my creative spark!”
“I’ve never had so much publicity!”
“I’m so grateful for you!”
Photo Caption & Credit:
Client media features secured by Heather Burgett.
Image Courtesy of The Burgett Group, Inc.
Monthly Training Classes (12) with Heather will support you with every aspect of growing your business. Topics range from branding and messaging, packaging & pricing your services, launching or re-vamping your website, creating compelling content, hiring any necessary support & more.
Monthly Group Coaching Calls (12) – Ask any business or mindset question and and get high-level coaching from Heather. Questions not answered on any of our coaching calls will be answered in our private Facebook group community within 24 -48 hours Monday-Friday.
You’ll get six (6) Virtual Implementation Days – Spend 2+ hours together virtually as a group & get step-by-step directions to implement what you’re learning – like launching your Facebook Page or Group, devising your lead magnet, working on your press materials, etc.
Join Heather & fellow high-performing program participants in six (6) exclusive virtual mastermind sessions. Get feedback as you practice enrolling others in your vision—whether it’s press for media opps, bookers for speaking opps and podcast interviews, potential partners, sponsors, etc.
Get done-for-you templates, swipe files, checklists, guides and other resources to craft your marketable message and systematize your business to support you in growing your role as a thought leader and enhancing your online presence.
Tap into the entrepreneurial community – This online tribe is ready to support you with your journey. Get quick feedback for your marketing ideas, website copy, programs, etc. Share your struggles & celebrations and get peer-to-peer support.
Get immediate access to an entire set of bonus content including video trainings, infographics, examples of successful publicity launches, resource recommendations, curated expert trainings, launch strategies, mindset and money tools, and MORE.
Bonus programs and materials include 12 private 1-1 coaching sessions, the VIP "Green Room" + all access to my PR Stars Inner Circle, Stars Aligned PR Bootcamp, the “PR Secrets Revealed” Online Series, and the 12-month PR Survival Guide Calendar.
MODULE 1 – POWER OF POSITIONING: MINDSET & ALIGNMENT
We’ll work on your purpose, positioning and message clarity, as well as clearing any obstacles that might have held you back in the past. This is where I’ll help you establish and/or update your aligned and holistic personal brand, as well as your core differentiators. The focus is on your required inner work. We also dig into your team and how you’ll be delegating so you can stay in your Genius Zone.
MODULE 2 – MESSAGE MASTERY: CREATE YOUR VISION & PR PLAN
I’ll be walking you through the process of getting really clear on what your vision is for your big picture goals. The focus is on your required inner work, as well as the business strategy and PR Plan & Timeline, which we’ll have set in our first 1-1 private 90-minute Deep Dive coaching session. We’ll also work on streamlining your business model and how best to monetize your efforts and unique gifts.
MODULE 3 – GET YOUR SHINE ON: PREP FOR THE SPOTLIGHT
This is where we build and strengthen the foundation for all your collateral. Welcome to DIGITAL PR. From your website to your social platforms, digital marketing and various versions of your biography, we clarify your story and infuse your positioning into all of your foundational materials. We’ll assess, audit and re-assess on a regular basis to evolve and update your materials and positioning as necessary.
MODULE 4 – THE RE-VAMP: BUILD YOUR TOOLBOX
We’ll work together to ensure that you have everything you need to appropriately package and present you to the world. This overall process will help you feel grounded and confident, knowing that all your materials are in alignment with your purpose. This entails regular re-vamping of existing materials as you and your business evolve.
MODULE 5 – PUBLISH YOUR VOICE: WRITING & STORYTELLING
Everything that you write is an opportunity to share your voice with the world. We’ll get you publishing your messages as a global thought leader in leading platforms. I’ll also be leveraging my own editorial contacts to help you build new and long-lasting relationships with respected media outlets.
MODULE 6 – LIGHTS, CAMERA, ACTION! SPEAKING YOUR MESSAGE
Speaking opportunities are an ideal way to get in front of your ideal clients and grow your audience. We’ll dial-in your message and get you media trained for your own platforms, as well as TV, radio, podcasts, TEDx, stages, groups, and more.
MODULE 7 – MAINSTREAM MEDIA MASTERY: TARGETING YOUR DREAM LIST
Identifying, connecting with, nurturing and then maintaining your media relationships is the key to your long-term PR success. We’ll get you resourced with the right media contacts and lists so you can confidently navigate the media relations gauntlet.
MODULE 8 – YOU’RE THE SCOOP: BE THE BUZZ YOU WANT TO SEE
It’s time to craft your newsworthy press announcement. I’ll teach you how to distribute your news over a global wire service that will land you in major search engines and enhance your SEO. This is your #1 tool that adds instant credibility and legitimacy to you and your business. Once you know how to do this, you can rinse and repeat, forevermore.
MODULE 9 – YOUR HOT PITCHES: GET NEWSWORTHY & MAKE HEADLINES
You’ll proactively pitch your story and news to the mainstream press. I’ll help you navigate the ins-and-outs of the fickle media industry and the delicate art & science of pitching producers, reporters and journalists—which is really just enrolling others in your vision, a skill that translates to all aspects of your business—and guide you in landing your interviews, articles and feature stories.
MODULE 10 – OPTIMIZING RESULTS: LEVERAGE YOUR WINS
Your own News or Press Room will feature impressive results. You must have an appropriate home for all your wins to live, so we’ll determine the best way to display and share your press coverage—and how to best leverage these wins across all your digital and social channels.
MODULE 11 – RINSE & REPEAT: YOUR 2022 MOMENTUM PLAN
I’ll be helping you with reputation and image oversight for you and your brand. You’ll be developing key and meaningful relationships with new contacts that will endure for years to come. This is all about connecting deeply with people on a soul level, and once you know these invaluable strategies, you simply rinse & repeat for ongoing momentum & success! At this point, you’ll be planning your 2022 PR Plan to build upon your PR wins and success.
MODULE 12 – SUPER SCALING: LEVERAGING GROWTH
By Month 12, you’ll be cruising along, implementing all of these shine strategies—based on your very own customized goals and needs. We’ll assess your overall 2020 efforts, ROI, as well as your business, PR and marketing infrastructure to see where it’s time to scale, hire or delegate to more team members….because now, you’re really hitting the next level! You’re shifting from proactive to reactive efforts because your audience and clients are now finding you—and it’s easier than ever to connect with your global audience!
We’ll be having plenty of face time on our group and private coaching calls, and you’ll also be getting daily access to me in the private online community for any burning questions.
You’re seeing the results of your work coming to fruition.
Your Online Presence is powerful and people are paying attention. As you take action…your audience grows…and you’re seeing tangible results in the form of: speaking on various platforms, your writing appearing in a myriad of places, and awesome press features materializing for you!
You’re also attracting way more clients or gigs! You might even be getting recognized with awards or getting featured in documentaries or TV series.
Clear Brand & Message
Solid Ongoing Plan & Visibility Strategies
Confident Online Presence
Customized Media Lists
Celebrity/Influencer Contacts
Your EPK / Press Kit
Globally Distributed Press Release(s)
Hot Customized Email Pitches
Your Own Published Bylines/Articles
The Keys to Landing Media Articles, Features & Interviews
A Growing Audience & More Clients
Increased Authority
Higher Rates
Rinse & Repeat Steps
BONUS #1 – TWELVE (12) ONE-ON-ONE PRIVATE COACHING CALLS ($7,000 Value) –
We’ll start with the big picture and clarify what you want for your career and your life in an initial 90-minute Deep Dive. This is BIG…If you could achieve a global reputation, what would it be? We’ll map out a step-by-step strategy based on your unique strengths and interests to help you move quickly toward your goals.
You’ll leave our sessions feeling inspired because you’ll have a working plan that makes sense, feels good, and doesn’t break the bank. This is not a generic formula. This is pure strategy—customized to meet you where you’re at and take you where you want to go.
Most of you know me as Heather Burgett, an award-winning Hollywood publicist with 20+ years experience, who has worked on countless campaigns and rubbed elbows with some of the biggest names out there. You also know that I don’t subscribe to limited thinking. I’m a business owner that has helped hundreds of clients get into the mainstream spotlight with a spiritually-aligned approach.
My clients have grown their confidence as experts, increased public awareness for their brands, and created lifestyles that support their dreams. I bring a unique perspective that is built on years of hands-on work with high profile clients, my own creative entrepreneurial ideas, and a background in the healing arts. We’ll harness my experience, insight and intuition to fast-track your progress so you can avoid the pitfalls most business owners and creatives fall into when it comes to entering the mainstream spotlight.
Photo Caption & Credit:
Heather Burgett at the US Doctors For Africa Fundraising Event Honoring Russell Simmons at Cipriani Wall Street.
Image Courtesy of The Burgett Group, Inc.
BONUS #2 – PR STARS INNER CIRCLE LIFETIME MEMBERSHIP ($2,000) FREE – My PR Stars Inner Circle is a DIY online program for HEART-DRIVEN business owners and creatives who are ready to implement branding and publicity strategies so they can increase their online profile while MAGNETIZING a community of like-minded members and clients.
BONUS #3 – Stars Aligned PR Bootcamp ($2,000) FREE – In this program, you’ll learn how to run your very own publicity campaign with my signature 6-step P.R. S.T.A.R. formula.
BONUS #4 – Backstage Pass – PR Resource Library ($997) FREE – This growing library features a special media relations training, templates, guidelines, recommendations, video tips, bonus content & more!
BONUS #5 – “PR Secrets Revealed” Series ($197) FREE – Discover insider PR, branding and marketing strategies from 23 professionals who are total rockstars!
BONUS #6 – The PR Survival Guide Calendar ($97) FREE – Get my exclusive 12-month calendar that breaks down the key action items to focus on throughout the year for maximum visibility results.
Bonuses Total = $12,000.00+
“Heather is not only extremely patient, kind and knowledgeable, but has a unique ability to understand where you are and come up with solutions and strategies for your PR needs. I have learned how to understand what makes a good story…and most importantly how to LEVERAGE it so that I can help more people.
If you have a product or service that MORE PEOPLE need to know about, Heather will share her expertise with you so that you can do just that. Many lives can be changed by getting your business in front of them, but first, you need to TAKE THE PLUNGE…The only problem you will have, is that you didn’t do it sooner!”
– Lacey Book, CEO / chiropractor and business owner
“THANK YOU!!! You have provided such value and knowledge with everyone and it’s obvious you care deeply about people and helping everyone succeed. I TRULY cannot thank you enough for your guidance. I’d be running 100mph banging into all kinds of errors without your guidance and experience. Your support and vibrant energy make me excited about the possibilities!”
– Lauren White, actress
“I am so grateful to Heather Burgett for her PR coaching! I love her holistic approach. A huge aspect is mindset and persistence because let’s face it, putting ourselves out there for the whole world to see is not exactly the easiest thing for everyone to do. The process itself can bring up ALL KINDS of inner dialogue that may not be the super friendly kind if you know what I mean. I highly recommend Heather’s course if this is something you’re looking to incorporate into your biz.”
– Maria Brannon, CEO / social media strategist and business owner
“Heather taught me everything I need to know about PR—crafting a pitch, finding the right publication, creating a PR strategy, and more! Working with Heather is one of the best investments I could have made. It really helped me to have a more complete marketing strategy. If you’re looking to take control of your PR, Heather is your girl!”
– Ashley Mason, CEO and Founder, Dash of Social
“Whether you are novice or seasoned in your branding and PR, Heather takes you to a higher level. She is crystal clear, creative, and what a succinct communicator! Through her expert work, you connect to who you are and how you want to be known – to your clients and in the world – and this activates a most powerful attraction factor.”
– Dianne Collins, Creator of QuantumThink®, Media Personality & 8x Award-Winning Author
“Heather Burgett, you are the driving inspiration for me to keep at it…this month I’ve been quoted in Realtor.com twice, as well as once last month. Two weeks ago, I was interviewed by First For Women for an article on women who make money online teaching from their expertise. And, I just got another heads-up from a HARO pitch I did 6 weeks ago, and I’m included in an article for Washington State Kitchen & Bath.”
– Jody Costello, CEO & Consultant, Contractors from Hell
“Your instincts are right on point. This coaching has been SO helpful, enlightening and amazing. I appreciate everything, and I feel a lot more confident in my own PR and marketing capabilities!”
– Suzanne Norman, CEO & Founder, Enlightened Living
To apply, please only proceed if you fit the following criteria:
You consider yourself a conscious woman in business.
You have an established business or are an established professional wanting a better online presence. You are 100% ready to do what it takes (inner and outer work) to step into the spotlight to reach your ideal audience and be seen as an influential leader to the public-at-large.
You want to create a powerful online presence & tap into the power of the media for greater message awareness.
If you’re a level 8+ commitment level (out of 10), have a purpose-driven message (or would like to identify or supercharge yours), and you want to be a guiding light in the world, magnetically attracting your audience and clients, click below to APPLY for Shine Online!
LIMITED SPOTS AVAILABLE ON A FIRST COME, FIRST SERVE BASIS.
IF THIS PROGRAM IS RESONATING WITH YOU, PLEASE DON’T HESITATE. I HAVE EVERY CONFIDENCE THAT WE CONNECTED FOR A HIGHER PURPOSE.
A special note from Heather:
I believe in paying it forward, so please note that a portion of your program fees will be donated to various charities and non-profit organizations including, the World Wildlife Foundation (WWF), the Natural Resources Defense Council (NRDC) and Jose Andres’ World Central Kitchen (WCK).